Executive-Level Insights Without The Full-Time Cost
Most growing businesses need senior research leadership but can't justify a full-time hire.
I bring Fortune 500 research expertise on a flexible, fractional basis.
25+ Years of Insights Leadership At
Who I Work With
I work with growing businesses that are ready to make customer and market insight a strategic advantage but are not yet at the stage where a full-time senior research executive makes sense. Whether you're building a research function from scratch, navigating a critical product or market decision, or looking to elevate how your organization uses consumer insights, I can help.
Areas of Engagement
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Developing a clear, prioritized insights agenda that aligns with your business goals — so your team always knows what to study, why, and when.
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Building or maturing your in-house research capability from the ground up — including team structure, processes, tools, vendor relationships, and best practices.
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Identifying, evaluating, and managing external research partners to ensure quality, efficiency, and alignment with your strategic objectives.
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Elevating your team's research skills, methodological thinking, and ability to translate data into actionable business decisions.
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Serving as your senior insights voice in leadership meetings, board presentations, and cross-functional strategy discussions.
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Leading complex, multi-track research programs — from briefing and design through analysis and delivery.
About Me
I've spent 25+ years helping major consumer brands including Amazon, AMC Theatres, and Nielsen understand their customers at the deepest level. I've built insights functions from scratch, designed successful loyalty and subscription programs, guided executive and board-level decisions, and helped grow businesses from the inside out. Now I bring that same level of leadership to growing businesses on a fractional basis.
Let’s Talk
Schedule a complimentary 30-minute discovery call to discuss your business, your research needs, and whether a fractional engagement makes sense. No pressure, no obligation — just a conversation.